There's also the question of whether NBA 2K could be used to draw new basketball fans. Ted Leonsis, Washington Wizards owner and media mogul has suggested. Donohue is an excellent example of this, and it's not too far away from where I live.
My son was playing 2K and suddenly he came to me. He began to quote from the Warriors roster, Steph Curry, and I'm like "How is it possible that the kid stays up till 10 o'clock in the morning to see these games? He's seven years old!" He's learning about 2K and who's good according to their ratings in 2K.
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